OUR OFFER:

7 questions to know before you write anything

01. Audience:

Who are they? Demographics + psychographics.

0/50 words

02. Problem:

What are some urgent problems they face?

0/50 words

03. Solution:

How does your program solve that problem?

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04. Differentiator:

Why you and not someone else?

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05. Testimonials:

What success stories can you show?

0/50 words

06. Objections:

What would stop someone from saying yes?

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07. Guarantee:

How do you minimize their risk?

0/50 words

Your Positioning Statement:

For , who , is - unlike , we .

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